Streaming Wars: The Fight for Viewer Attention The competition in the streaming industry is very tough, popularly known as the “streaming wars.” The platforms, while competing for the loyalty of subscribers—be it Netflix, Disney+, or HBOMax—are making large investments in exclusive content and original programs. It has created an all-you-can-eat array of choices for consumers but also raised concerns about the fragmentation of content.
With multiple subscriptions to find their favorite shows and movies, it has opened up a discussion on the future of traditional television. Exploring options for bundling and cross-platform collaborations, the landscape is in constant change. The emphasis on data analytics and viewer preference is sculpting content strategies with audience engagement at the top of the list for streaming services.
