LeBron James Barbie-Ken Doll Unveiled.

iturn0image3Mattel has unveiled the LeBron James Barbie-Ken doll, marking the first time a professional male athlete has been honored as a ‘Kenbassador’ in the Barbie lineup. This $75 collectible will be available starting April 14 at select Target stores and online retailers, including Amazon, Walmart, and Mattel Creations. citeturn0search7
The doll features LeBron in a blue-and-white varsity jacket adorned with patches representing significant aspects of his life: his initials “LJ,” his jersey number “23,” an Ohio patch nodding to his hometown of Akron, and a “We Are Family” patch honoring his foundation. Additional accessories include a “We Are Family” T-shirt, Nike Terminator High sneakers, Beats headphones, sunglasses, a fanny pack, a watch, and his signature “I Promise” wristband. citeturn0search7
LeBron expressed his enthusiasm for the collaboration, emphasizing the importance of positive role models for young people. He stated, “It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can … .” citeturn0search7
In conjunction with the doll’s release, Mattel will donate copies of LeBron’s children’s book, “I Am More Than,” to Save the Children for every doll sold at Target between April 14 and 19, up to 5,000 copies. Additionally, a limited number of dolls, including some signed by LeBron, will be available at the UNDEFEATED store in Los Angeles on April 12. citeturn0search7
This collaboration not only celebrates LeBron James’s influence in sports and culture but also aims to inspire the next generation through representation and philanthropy.